2026-04-05 · YouTube
YouTube's Creator Revenue Share: Incentive Design in a Two-Sided Attention Market
Two-sided platform incentives, modular revenue-share contracts, and creator-supply quality screening
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Latest Insights
2026-03-29 · Instacart
Instacart's Balancing Act: How Fee Design and Batch Pay Keep a Grocery Marketplace Moving
Two-sided market calibration, multi-part fee design, and dynamic labor-supply incentives
Read insight →2026-03-22 · Netflix
Netflix Open Connect: The Economics of Moving Bandwidth Costs Upstream
Interconnection bargaining, congestion externality reduction, and delivery-stack vertical integration
Read insight →2026-03-15 · Amazon Web Services
AWS Spot Instances: How Amazon Prices Uncertainty to Keep Cloud Capacity Liquid
Spare-capacity market design, interruption risk pricing, and allocation-strategy incentives
Read insight →2026-03-09 · Upwork
Upwork's Anti-Lemons Playbook: How Signaling and Pricing Keep a Freelance Market Liquid
Adverse selection control, costly signaling, and repeated-game reputation incentives
Read insight →2026-03-09 · DoorDash
DoorDash's Last-Mile Market Design: How Incentives Keep Delivery Liquidity Alive
Two-sided market liquidity, dynamic labor incentives, and queue-clearing economics
Read insight →2026-03-01 · Etsy
Etsy's Search and Trust Stack: How Reputation Economics Keeps a Handmade Marketplace Liquid
Adverse selection control, two-sided marketplace externalities, and repeated-game trust incentives
Read insight →2026-02-22 · eBay
eBay's Reputation Mechanism: Fighting Adverse Selection in a Global Marketplace
Adverse selection, reputation signaling, and trust-driven marketplace liquidity
Read insight →2026-02-15 · Shopify
Shopify's Shop Pay Flywheel: Checkout Identity as Economic Infrastructure
Checkout mechanism design, conversion economics, and platform-level merchant externalities
Read insight →2026-02-08 · Uber
Uber's Surge Pricing: Real-Time Liquidity Management in a Two-Sided Market
Dynamic pricing, supply elasticity, and marketplace reliability
Read insight →2026-02-01 · Spotify
Spotify's Freemium Engine: Discovery, Ads, and Subscription Conversion as One Mechanism
Freemium market design, conversion timing, and blended LTV optimization
Read insight →2026-01-25 · Cloudflare
Cloudflare's Edge Economics: How a Free Tier and Global Anycast Create Enterprise Pricing Power
Tiered pricing, telemetry externalities, and enterprise reliability monetization
Read insight →2026-01-18 · Airbnb
Airbnb's Trust Market Design: Reputation, Screening, and Liquidity in Stays Marketplace
Trust mechanisms, adverse selection control, and two-sided marketplace liquidity
Read insight →2026-01-11 · NVIDIA
NVIDIA's CUDA Ecosystem: How Complements Create Pricing Power
Platform economics, switching costs, and AI infrastructure moats
Read insight →2026-01-04 · Alphabet (Google)
Google Search Ads: Quality Score as Economic Infrastructure
Auction design, quality-adjusted ranking, and advertiser incentives
Read insight →2025-12-28 · Amazon
Amazon Prime as a Coordination Mechanism for the Commerce Flywheel
Membership economics, logistics density, and marketplace externalities
Read insight →2025-12-21 · Microsoft
How Microsoft Uses Commitment Contracts to Shape Azure Economics
Cloud contract design, utilization risk, and renewal game dynamics
Read insight →2025-12-14 · Apple
Apple's App Store Privacy Rules as Market Design
ATT policy economics, attribution shifts, and monetization adaptation
Read insight →2025-12-07 · Meta
How Meta Uses Auction Economics in Ad Operations
Auction design, bid competition, and value optimization
Read insight →2025-11-30 · Microsoft
Microsoft 365 Pricing Consistency as Mechanism Design
Enterprise pricing mechanism design, channel consistency, and anti-arbitrage contract architecture
Read insight →2025-11-16 · Google
Why Google's Search Ad Auction Is a Microeconomics Masterclass
Quality-adjusted GSP auction design, relevance incentives, and two-sided platform economics
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